the groundbreaking e-commerce Tech, which made entrant into Nigeria’s online
market sector in November, ensures free access and download of its mobile App by
merchants, store owners, small and medium enterprises (SMEs) with existing and
verifiable businesses within 30 minutes. This is free of any registration charges.
The Chairman of Hicolumn, Benjamin Madu, said the mobile App which can also be downloaded by consumers from the Google Play Store
and the Hicolumn e-commerce website www.hicolumn.com, comprises the Hicolumn Customer,
Hicolumn Merchant and Hicolumn Delivery Apps. These are connected together and
work as one Enterprise Resources Programme, designed to give visibility to
neighbourhood stores and connect them directly to customers anywhere,
merchants, store owners as well as SMEs the opportunity of leveraging the
internet to serve or sell to their existing and prospective customers without
the customers physically visiting the shops.
e-commerce Tech also ensures customers’ usual places of shopping are made
available for them to choose or change current location from where orders are made,
for real comfort and convenience.
to Madu, “Merchants can register and setup their stores for free without
difficulties and start getting orders from consumers. They don’t need any
delivery facility, but they need to have goods available in stock for packaging
after receiving payment from consumers.”
that consumers who have made purchase on the platform would have prompt
delivery of goods within 20 minutes, with same quality, same price and faster
than physically being at the stores.
e-commerce Tech has come to the rescue of merchants and store owners, who
should see Hicolumn as a cutting-edge platform that has come to their neighbourhood,
to enable them become super strong, active online and not to lose their business
focus to foreign competitors currently entering their domain, especially in
this period of the coronavirus (COVID-19) pandemic, when shopping is mostly
Benefits accrued to merchants and stores partnering on the platform are increased profitable
sales; reduced cost of operation with less than five employees; proper
inventory management; and elimination of threat posed by the current e-commerce
Others include empowering merchants with the same capacity of an e-commerce global giant;
customers’ retention on full scale; reduction of operational cost; business
enhancement through effective online promotion; increased merchants’ focus on
core operations; and opportunity for massive promotion and customer acceptability.