Nigerian lady Michelle Ekure, was born into the family of Mr. Ekure in Eku Delta State.
In order to defy joblessness, Michelle, a graduate of the department of International Studies and Diplomacy from the University of Benin, ventured into shoemaking, designing patterns and building shoes herself.
Michelle, in an interview with Lukmon of Wazobia Global Times USA, explained how the journey into shoemaking started for her.
See excerpts from the interview below :
Lukmon : So Why shoemaking?
Michelle : My inspiration is from God, I never knew I would be a shoemaker. I graduated from the University six years ago, after which I looked for for job, but to know avail. At sometimes I got employed by a company in Lagos, but the boss was owing too much so I left.
On how it started, there is this other company I buy sandals in Lagos and resell. They sell nice shoes, so one day I thought to myself that I can tell this people to make sandals for me with my label, so I approached them and they said yes. That was how I got my first set of shoes. Then a friend introduced me to a guy that makes shoes. I watch him make shoes one day and I was amazed then I asked him to teach me and he did.
Lukmon : That’s a lovely beginning.
Michelle : hmm. Thanks
Lukmon : So how do you drive sales and who are your target customers?
Michele : My target audience are Men of honour,people like the famous Nigerians comedian Alibaba…lol . I make direct sales, but I drive more sales on social media platforms such as instagram, facebook and twitter. Micheleleather sales per week is over 50 pairs.
Lukmon : Wow! That’s a great number. You must be a workaholic. Do you have partners?
Michelle : No, maybe someday. But I have people that are learning under me.
Lukmon: How many are your apprentice?
Michelle : There are about 6 of them and more are still coming.