On October 1st 2017, a Lagos based digital agency, ID Africa, launched the Nigerian Twitter Map via @SocialMapNG as an Independence Day gift to the country.
The platform was designed to help Nigerians understand and use social media better by identifying popular conversations (Topics) and thought leaders (Voices) behind these conversations.
After using the platform, we found some interesting ways in which Nigerian Twitter Map can be helpful, to both old and new Twitter users:
To Battle Boredom & Idleness: When you’re bored at work or home with nothing to do, visit the ‘Gist & Banter’ or ‘Memes & Jokes’ Topics to see some of the funniest Nigerians on Twitter who are constantly putting out original creative materials and LMAO-worthy content.
For Entertainment & Celeb News Updates: If you’re tired of traditional news websites, but are still interested in the stories behind celebrities, TV stars, filmmakers, or general entertainment content, then you should spend time on ‘Nollywood & TV’, ‘Music & Pop culture’ and ‘Arts & Literature’ Topics to keep up with the latest info on your favourite entertainment, art and pop culture interests.
For Wanderlust & Holiday Ideas: For people who don’t get to travel much, either due to financial or time constraints, or if in need of holiday inspiration, the ‘Travel & Adventures’ Topic is surely the place to start from. The best part is that you’re not dealing with travel agents who only want your money. Instead, you’re walking the paths of fellow Nigerians, who are sharing unbiased travel experiences, and can help you reach informed conclusions on places you should visit.
You can also follow the ‘IJGB Twitter’ to see how Nigerians abroad live. Following them can give you a mild picture of what life is like in the cities and countries they are based.
To Find Fashion & Style Tips: When you can’t afford a stylist or just looking for creative fashion and style ideas with a bit of objective commentary and useful insights, then the ‘Fashion & Style’ and ‘Natural Hair’ section will be useful.
You’ll find make-up artists, designers and naturalistas who on a daily basis talk about the things that can also help your own personal fashion/style journey.
For Talent Development & Professional Networking: If you’re a professional in tech, business, design, marketing, media, etc., then you can get access to a whole lot of industry leaders and practitioners who regularly share tips, tools and insights into their industry. Most of them are also highly engaging, and open to networking with others in their industry.
To Discuss Nigeria & National Issues: Do you have some political opinions to share? Looking for people of similar political ideals? Or you’re just in the mood to battle things out with the ‘opposition’ party person? Pro-government, anti-government or just an analyst looking to share thoughts?
The ‘Politics & Government’, ’Security & Crime’, ‘Advocacy & Aluta’ or even the ‘Business & Finance’ Topics have a lot of intelligent, and very passionate Voices who keep the government and politicians on their toes as active citizens, critics, and advocates of beloved parties & politicians.
To Argue Football & Follow Highlights: In case you’re missing a live match and need to know everything going on blow-for-blow, then the ‘Football & Other sports’ Topic is for you. Here, you can find knowledgeable analysts, reporters and passionate team fans who you can either argue with (if that’s your thing), celebrate with (if your team wins) or just learn from (if you need facts).
As the Nigerian Twitter Map continues to grow with additional suggestions and input from users via the Contribute section, the listed Topics and Voices will keep increasing. This means there’ll be several more ways in which the platform can serve users and assist them in making better sense of Nigeria and Nigerians on Twitter.
ABOUT NIGERIAN TWITTER MAP
One of the greatest challenges to growth of Twitter, as reported by several analysts and commentators, is the difficulty for new users in getting familiar with the app and getting the best out of it during the early days of use. Most times, people don’t know where to go, who to follow and where to find conversations that interest them.
Over the past few years at ID Africa, working with some of Nigeria’s biggest consumer brands as social media and digital content consultants, we’ve always wanted to gain deeper insights into topics (both popular and niche) that people within certain geographical areas love talking about. We always want to identify the key individuals who start the fire of conversations that eventually become trends.
A clear knowledge and understanding of this is the holy grail that marketers, brands, communication strategists and regular folks looking to escape boredom on the internet always seek:
There’s a lot of noise out there. How does one make sense of it all???
Well, here’s a solution, starting with Nigeria where internet penetration is rapidly growing, with about 6 million new internet users added yearly and thus, more people are getting online and using social media for the first time.
With The Nigerian Twitter Map, ID Africa has managed to put together some of the most popular topics that arise everyday on Nigerian Twitter (a.k.a “Twitter NG”) and we have tried to identify some of the most prominent voices and notable influencers regularly found creating original content and adding valuable thoughts to these discussions.
We hope that you would help us improve the map and keep it fresh, by contributing with suggestions of more Voices and Topics that we might have omitted or missed out. As the platform grows in Africa, and users get more sophisticated, we believe that together, we can make Twitter (and the broader internet) more interesting and useful for both old, new and the next billion users.